An independent qualitative research consultant who’s regularly entrusted with the “tough” assignments – and who’s ready to handle your next qualitative research project.
A wide range of clients and industries in both B2C and B2B, with an emphasis in automotive. Known for anticipating client questions before clients ask them.
Helps you enhance understanding of your data and shape subsequent quant design with qualitative insights. Knows how qual should – and shouldn’t – be used.
Understands supplier dynamics as well as the ultimate need to satisfy the end client’s objectives – because everybody has clients.
Many of our clients specifically request Walt to moderate groups… He is able to extract the nuggets of gold from each focus group.
Walt has received rave reviews from our clients – hence, making us look good. He is a joy to work with!
Walt has extensive experience in the automotive industry; however, I would not hesitate to contract his services for other industries.
Walt always worked with us to develop the best means of unearthing insights. My internal clients routinely requested him, as did I.
It feels like Walt is part of our team, a valued partner in every way. I highly recommend him – just please leave room on his calendar for us!
Walt is a consummate professional, highly strategic. He exemplifies all the qualities our team and business partners want in a moderator.
Help you identify your issues and objectives
Craft your issues into clear, creative queries
Listen to what your customers say (and don’t say)
Consider the implications of the research findings