Since 1998, clients’ moderator-of-choice. Insightful, strategic, engaged, affable, respected.

An independent qualitative research consultant who’s regularly entrusted with the “tough” assignments – and who’s ready to handle your next qualitative research project.

Perspective and Intuition from 30+ years in marketing research

A wide range of clients and industries in both B2C and B2B, with an emphasis in automotive. Known for anticipating client questions before clients ask them.

Experienced in both qualitative and quantitative research

Helps you enhance understanding of your data and shape subsequent quant design with qualitative insights. Knows how qual should – and shouldn’t – be used.

Client-side and supplier-side experience

Understands supplier dynamics as well as the ultimate need to satisfy the end client’s objectives – because everybody has clients.

Gain Valuable Insights Into Your Customer

How do your target customers perceive you, your brand or your products? How do they see your competition? What new opportunities and threats are arising? How can study findings and implications be communicated effectively to management? Gain deeper insights about your customer base to grow your business and improve your profitability.

GamStop

Qualitative Methods


In partnership with you and your team, Hilker Research works first to understand your issues – then proposes the right study design and methods to uncover relevant customer insights.

In-Person

  • Traditional focus groups
  • Mini-groups, dyads/triads, one-on-ones
  • Home visits/ethnographies
  • Shop-alongs

Online

  • Webcam groups and one-on-ones
  • Asynchronous bulletin-boards
  • Mobile engagement
  • Chat groups

Qualitative Tools

  • Storytelling
  • Needs exploration and laddering
  • Imagery and metaphors
  • Ideation/brainstorming

Some Of Our Clients:

How We Can Help You


Each research study is a fresh opportunity to listen to your customers. In partnership with your research team, Walt will:

  • Help you identify your issues and objectives
  • Craft your issues into clear, creative queries
  • Listen to what your customers say (and don’t say)
  • Apply storytelling to convey study implications
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