Qualitative Marketing Research & Analysis
Experience-Based Perspective & Intuition
Your Partner in Exploring Market Opportunities

Since 1998, clients’ moderator-of-choice. Insightful, strategic, engaged, affable, respected.

An independent qualitative research consultant who’s regularly entrusted with the “tough” assignments – and who’s ready to handle your next qualitative research project.

Perspective and Intuition from 30+ years in marketing research

A wide range of clients and industries in both B2C and B2B, with an emphasis in automotive. Known for anticipating client questions before clients ask them.

Experienced in both qualitative and quantitative research

Helps you enhance understanding of your data and shape subsequent quant design with qualitative insights. Knows how qual should – and shouldn’t – be used.

Client-side and supplier-side experience

Understands supplier dynamics as well as the ultimate need to satisfy the end client’s objectives – because everybody has clients.

Gain Valuable Insights Into Your Customer

How do your target customers perceive you, your brand or your products? How do they see your competition? What new opportunities and threats are arising? How can study findings and implications be communicated effectively to management? Gain deeper insights about your customer base to grow your business and improve your profitability.

Partners Industries Contact

Qualitative Methods

In partnership with you and your team, Hilker Research works first to understand your issues – then proposes the right study design and methods to uncover relevant customer insights.

In-Person

  • Traditional focus groups
  • Mini-groups, dyads/triads, one-on-ones
  • Home visits/ethnographies
  • Shop-alongs

Online

  • Webcam groups and one-on-ones
  • Asynchronous bulletin-boards
  • Mobile engagement
  • Chat groups

Qualitative Tools

  • Storytelling
  • Needs exploration and laddering
  • Imagery and metaphors
  • Ideation/brainstorming
Many of our clients specifically request Walt to moderate groups… He is able to extract the nuggets of gold from each focus group.
Vendor
Research/Operations Director
Walt has received rave reviews from our clients – hence, making us look good. He is a joy to work with!
Vendor
Research Director
Walt has extensive experience in the automotive industry; however, I would not hesitate to contract his services for other industries.
Client
Sr. Market Research Manager
Walt always worked with us to develop the best means of unearthing insights. My internal clients routinely requested him, as did I.
Client
Director, Product Research
It feels like Walt is part of our team, a valued partner in every way. I highly recommend him – just please leave room on his calendar for us!
Vendor
Vice President, Research
Walt is a consummate professional, highly strategic. He exemplifies all the qualities our team and business partners want in a moderator.
Client
Market Research And Insights Manager

Some Of Our Clients:

How We Can Help You

Each research study is a fresh opportunity to listen to your customers. In partnership with your research team, Walt will:

  • Help you identify your issues and objectives
  • Craft your issues into clear, creative queries
  • Listen to what your customers say (and don’t say)
  • Apply storytelling to convey study implications
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