– Director, Marketing and Research, Client
More than clients or customers, Walt views the companies he works with as partners, and brings an inquisitive mind to their issues and objectives. Whether he is working with a research agency or an end client, Walt works to be worthy of their trust, and to be a valued voice in their strategic decisions.
Experienced in most every aspect of qualitative automotive research, Walt has worked with clients that include Audi, AutoTrader.com, BMW, Denso, Experian, Ford, Gates, General Motors, GM Financial/AmeriCredit, Honda, Hyundai, Jaguar, Johnson Controls, Kia, Lincoln, Mazda, Mercedes-Benz, Michelin, MINI, Nissan, Porsche, Stellantis, Toyota, Volkswagen and Volvo, among others.
Outside automotive, Walt has addressed strategic and tactical marketing issues in qualitative research, touching such disparate clients as Andersen Windows, Beazer Homes, Blue Cross/Blue Shield of Minnesota, Bob Evans Foods, Carrier, Citibank, Coca-Cola, Delta Faucet, Domino’s, Fidelity Investments, InterContinental Hotels Group, Lexmark, Marriott, National Golf Foundation, PNC Bank, Ralston Foods, R. J. Reynolds, Sonic Drive-Ins, Southern California Edison, and Verizon Wireless.
Walt regularly partners with research consulting firms and advertising agencies, which turn to him to address their end clients’ qualitative issues and objectives. Partner firms have included Burke, Clarity Research, Davis Research, GfK, Gongos, Harris, Ipsos, J.D. Power, Maritz, Morpace/Escalent, Nielsen, ORC/Engine, Research Design Specialists, TNS/Kantar, and 7th Sense.